Clay x Tech BarcelonaPartnership Proposal · 2026–2027
Clay x Tech BarcelonaConnecting Clay with the companies, people and stages of Barcelona's tech and business ecosystem.
Clay is growing from a product-led tool into the data and orchestration layer for enterprise go-to-market teams. In Spain it has a strong practitioner community and no physical presence yet.
Barcelona concentrates the companies Clay wants to reach: fast-growing scaleups, corporates with large sales teams, and the operators who decide which tools those teams use.
Tech Barcelona is the shortest path into that room, with a community, physical hubs and the city's main tech stages.
Tech Barcelona is an independent, private nonprofit association connecting startups, scaleups, leading corporations, investors and institutions to support the growth of Barcelona's technology ecosystem.
Through our community, partnerships and physical hubs, we create opportunities for companies to connect, collaborate and grow.
Entrepreneurs, executives, investors, researchers and innovators
Leading corporations and innovation stakeholders
Reached through our channels
Barcelona brings together established companies, fast-growing scaleups and a strong community of go-to-market professionals.
Through Tech Barcelona, Clay can build relationships across these groups, grow its local community and create new opportunities for collaboration.
Our shared ambition: make Clay an active part of Barcelona's business and technology ecosystem, connecting its GTM expertise and community with the companies and professionals who can benefit from it.
Build relationships with companies and decision-makers, creating opportunities for Clay to engage with potential clients.
Establish a local home for Clay Club and grow a community of GTM professionals, founders and operators.
Position Clay within Barcelona's technology ecosystem through continuous visibility, content and participation in community initiatives.
We work with Clay to identify relevant companies, bring the right people into the conversation and create opportunities for meaningful business relationships.
A curated session with revenue, growth and operations leaders from Tech Barcelona's partners and companies on our radar, designed together with Clay.
A place for Clay to bring its local community together, in the same building as the companies it wants to reach.
Clay Club Barcelona already gathers the city's Clay practitioners every month. Its flagship edition moves into Tech Barcelona's space and opens the doors to Tech Barcelona members, so practitioners and the companies that hire them meet in one room.
Beyond individual activations, the partnership gives Clay a continuous presence across Tech Barcelona's community, channels and initiatives.
Office Hours can run from the first month with Clay's local partner (e.g. Conversion Architects), so members get hands-on help in person without Clay needing a local team.
Throughout the year, Tech Barcelona brings its community to the city's key tech moments. Clay joins us there.
Barcelona's annual gathering of founders, investors, technology companies and industry leaders. In 2025: 4,000+ attendees and 100+ speakers. A session slot for Clay as a founding partner, confirmed with the partnership.
Optional add-on: a stand in the central patio, pricing on request.
Focused editions throughout the year, each one gathering a specific community within the ecosystem.
Tech Barcelona shares part of its 4YFN space with a select group of technology companies running startup programs. Clay joins as one of them, with up to 10 free 4YFN tickets including access to MWC on days 3 and 4.
Separate activation, with a participation fee that covers stand costs.
| Dec 2026 | Tech Spirit Barcelona | Clay session and brand visibility across the event's channels |
| Jan 2027 | First enterprise workshop | Pier01, with target accounts from Tech Barcelona and Clay in the room |
| Jan 2027 | Office Hours begin | Monthly hands-on sessions for members, run with Clay's local partner |
| Q1 2027 | Flagship Clay Club | Clay Club Barcelona's flagship edition at Pier01, open to Tech Barcelona members |
| Mar 2027 | 4YFN at MWC | Optional activation: Clay in Tech Barcelona's space, with up to 10 tickets for its team and guests |
| Quarterly | Joint review | Accounts engaged, conversations started and community growth, reviewed together |
| Target accounts in the room | Share of attendees from the agreed priority list |
| Senior attendance | Confirmed vs. attended, and share of decision-makers |
| Follow-up speed | Attendees contacted within 48 hours |
| Community and reach | Clay Club attendance, Office Hours sign-ups, Benefits Hub claims, audience at ecosystem events |
| Relevant accounts engaged | Companies from the agreed list that have connected with Clay through the partnership |
| Conversations started | New business conversations that come out of Tech Barcelona activations |
| Local community growth | Participation in Clay Club and Office Hours over the year |
At the start of the partnership, Tech Barcelona and Clay define a shared activation calendar, priority companies and objectives. Progress is reviewed quarterly, with a focus on:
All activities are subject to joint planning, reasonable availability and the agreed partnership terms.
| Global Partnership · Founding partner rateAll activations across the three areas, plus a session slot at Tech Spirit Barcelona. | €15,000 / year |
| 4YFN at MWCParticipation in Tech Barcelona's 4YFN space, available as a separate activation | Separate activation |